I'm not an expert in business no matter how you slice it, but I am an expert in video games. On that note, I'm going to look at the biggest problem plaguing each console maker right now and give my thoughts on them. You may think it's pointless, and it may be, but I have a pretty good track record with video game-related predictions.
Sony's problem is obvious: people do not want to pay 600 dollars for a video game console. Sony's attempts to counter this problem are certainly true; it is cheap for a Blu-ray player, and it certainly does have the potential to last a long time. The problem is that the average consumer doesn't read gaming news sites and doesn't think about these benefits. The average consumer just sees a 600 dollar video game console. If a price cut is not economically viable for Sony right now, they should bring their defense to the public somehow. If they can dissuade the average consumer from seeing nothing but a 600 dollar game console, they might be more successful.
Nintendo's problem doesn't lie with the average consumer, but with the hardcore gamers. Now, I'm a hardcore gamer and I absolutely love my Wii, so I don't really agree with these concerns, but they certainly exist. On that note, Nintendo needs more hardcore games to snag the hardcore gamers. I suggest they get a move on with Project H.A.M.M.E.R. and Metroid Prime 3. They're certainly getting started, but they need to pick it up.
Microsoft is doing great in North America, and pretty good in Europe, but it's lacking in Japan. Japanese gamers like RPGs, plain and simple. When popular Japanese gaming magazine Famitsu polled its readers to get the top 10 video games of all time just a couple years ago, the only game on the list not made by RPG giant Square-Enix (or one of its two parts) was The Legend of Zelda: Ocarina of Time at number 10. So Microsoft needs more RPGs to snag Japan. Blue Dragon was good, but they need more. Microsoft, keep working with publishers.
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